Three Six Mafia’s DJ Paul has launched his own signature BBQ Rub Seasoning.

Born and raised in the BBQ capital of the world, DJ Paul said his Memphis roots lead him to develop a 15-year infatuation with grilling and cooking good food.

“This is the truly the best rub you’ll ever rub on your meat,” DJ Paul proclaims of his new “Award Winning Seasoning and Spice Rub.”

DJ Paul’s “Award Winning Smoked Out BBQ Sauce,” the second product that he also plans to launch for BBQ enthusiasts, will be available soon.

The Seasoning Rub and Sauce can be purchased at www.DJPaulbbq.com, where DJ Paul has posted a history of his Award Winning BBQ Company, along with recipes for customers to try out.

50 Cent continues to strengthen his business relationship with DJ Pauly D. in another new deal with the “Jersey Shore” cast member, that will produce his own signature line of headphones.

50′s company SMS Audio will develop a full line of headphones with DJ Pauly D.

The pair will formally make the announcement on Thursday (January 12) at the CES 2012 show in Las Vegas.

“Partnering with SMS Audio and 50 Cent is an incredible way to start 2012. Having my own headphones has always been a dream of mine, and now that dream is a reality. I’m excited to begin creating and developing my line,” Pauly D. said.

The news comes as DJ Pauly D. begins a new phase of his career, with his own upcoming “Jersey Shore” spinoff show slated to premiere on MTV this year.

In December of 2011, DJ Pauly D. also signed on as an artist to 50′s new imprint, G-Note Records.

“The immediate response to the SMS Audio line has been extremely positive and we are excited to partner with DJ Pauly D to create a unique line of DJ Pauly D-branded headphones,” said 50, CEO of SMS Audio. “Pauly D has a true passion for music and I know he’ll put that same energy into helping us develop and promote a quality headphone line.”

More information about specs, pricing and availability will be available in the next several months.

The 2012 Coachella Valley Music and Arts Festival has just revealed, via Twitter, some iconic, Hip-Hop surprises for their upcoming, two-weekend long festival.

On the final day of each of the weekend’s lineups, Dr. Dre and Snoop Dogg will be headlining. No word on what specific albums or songs their sets will include.

Other notable Hip-Hop artists on the bill include Kendrick Lamar, Frank Ocean, Kanye West’s Twitter pal Azealia Banks, A$AP Rocky, Chidlish Gambino, and AraabMUZIK.

Coachella will take place over two weekends: Friday, April 13 – Sunday, April 15 and Friday, April 20 – Sunday, April 22.

For More Information and Tickets Visit www.Coachella.com